For the launch of S&X Rankin limited edition aroma, they made this provocative and no nonsense film by award winning perfumer Azzi Glasser. A genuine ambush on the faculties
“To launch S&X we truly needed to make something that would blow some people’s minds and get individuals talking. Also, that is actually what we did.”
This new three-section campaign arrangement, brought about by The Full Service and directed by Rankin, exhibits his impression of desiring, indicating how everybody is welcomed.
“Desire is all inclusive, it is comprehensive and for this battle, I simply needed to demonstrate the world that sexuality doesn’t have limits,” Rankin uncovered when talking with Daily Front Row. “It’s not only for the youthful and lovely, it’s not simply heterosexual, it’s comprehensive.”
Via : COTW